OCU e-Campus

This course introduces the concept of international business as a system and the theories which underlie it; institutions which are visual evidence of it; production, marketing, financial, legal and other subsystems which comprise the total system. It also examines national governmental and international institutional controls and constraints, which impact the environment in which the system operates.

This course will provide students with an understanding of the elements of the luxury industry and will help students gain an understanding of the essential ingredients of effective marketing of luxury brands and services.  The primary focus will be on the multi-billion dollar market for luxury goods and services as the prototype for brand strategy. The course will help students understand the demands and challenges faced by those seeking to become marketers in this sector and will provide them with a unique ability to understand and analyze luxury markets.

This course is a historical and practical introduction to computer and network terminology, applications, and concepts. Students will be exposed to a variety of tools available to find and access information on the Internet, to exchange information between computers, and to perform basic web design. Students will explore applications (such as browsers and spreadsheets) as well as different computing environments (such as Windows and UNIX).

This course introduces the concept of international business as a system and the theories which underlie it; institutions which are visual evidence of it; production, marketing, financial, legal and other subsystems which comprise the total system. It also examines national governmental and international institutional controls and constraints, which impact the environment in which the system operates.

This is an introductory course integrating concepts of corporate finance, investments, and capital markets. Topics include the time value of money, role of money in the economy, financial analysis, ratio analysis, capital budgeting, security valuation, capital market theory, and working capital management. Focus is on value maximization and risk/return tradeoffs in financial decisions.

In this Capstone course, students will conduct an assessment of a real company and assess the management system using the Baldrige Criteria. The Baldrige Criteria are organized into an Organizational Profile and seven categories: Leadership; Strategic Planning; Customer Focus; Measurement, Analysis, and Knowledge Management; Workforce Focus; Operations Focus; and Results. Students will present their final project to a business and academic audience.

In this Capstone course, students will conduct an assessment of a real company and assess the management system using the Baldrige Criteria. The Baldrige Criteria are organized into an Organizational Profile and seven categories: Leadership; Strategic Planning; Customer Focus; Measurement, Analysis, and Knowledge Management; Workforce Focus; Operations Focus; and Results. Students will present their final project to a business and academic audience.

This course involves mathematics calculations in the context of business applications. Topics include basic numbers facts, equations used in business, simple and compound interests, payroll, financial instrument value determination, bank loans, taxes, insurance, determining depreciation, and financial statements and ratio.

The course is designed to enable managers to make data-driven decisions. It provides a conceptual and practical overview of business analytics, including business intelligence, data visualization and dashboards, data warehousing, data mining, and multidimensional databases. This course will also provide an overview of different Cloud platforms and Big data processing.

ECN 500 Managerial Economics

This course is intended to help students make ethical choices in a business context. It investigates ethical issues and decision-making problems facing contemporary leaders. Emphasis is on ethical approaches to problem solving, communication, and managing people. The impact that various leadership styles have on organizations and communities will also be presented.

This course explores the effective utilization of personnel and emphasizes the skillful merging of human talents, needs and aspirations with the requirements of the organization which can result in over-all benefits to society.

This course is a managerial approach to the study of marketing. There is an emphasis is on the nature and scope of the marketing managers' responsibilities and on marketing decision making.

This is an advanced course that explores the strategic implication of customer behavior for marketers. The course provides an in-depth examination of the realities and implications of buyer behavior in traditional and e-commerce markets. A focus is on the application of insights and techniques in creating consumer value through communication.

This course will provide students with an understanding of the elements of the luxury industry and will help students gain an understanding of the essential ingredients of effective marketing of luxury brands and services.  The primary focus will be on the multi-billion dollar market for luxury goods and services as the prototype for brand strategy. The course will help students understand the demands and challenges faced by those seeking to become marketers in this sector and will provide them with a unique ability to understand and analyze luxury markets.

This course examines the role of social media and digital marketing in the 21st century. Discussed will be the most prevalent types of tools, their purposes and their effectiveness in relation to the entertainment industry. Comparison to traditional marketing tactics and examples of current marketing mixes are addressed. Students will build understanding of search engine optimization and social media marketing tools as well as the marketing application of social media and other newly emerging media channels. The course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media.

This course examines the role of social media and digital marketing in the 21st century. Discussed will be the most prevalent types of tools, their purposes and their effectiveness in relation to the entertainment industry. Comparison to traditional marketing tactics and examples of current marketing mixes are addressed. Students will build understanding of search engine optimization and social media marketing tools as well as the marketing application of social media and other newly emerging media channels. The course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media.